Cultural and Events Project Manager

This Bachelor’s degree, completed over 3 years, as a full-time student program, offers you the opportunity to turn your passion for books into a genuine professional career.

Throughout the program, you will combine academic coursework with hands-on experience in a company, gaining a thorough understanding of book promotion, cultural mediation, and digital influence.

Program Overview

During the program, you will learn how to:

• Design and manage innovative literary and cultural projects;
• Develop communication and influence strategies;
• Organize book-related events, build partnerships, and engage audiences;
• Create compelling social media content and increase the visibility of cultural initiatives.

YEAR 1

Cultural Sectors and Their Environment

• Economics, Art History and Heritage
• Cultural and Creative Sectors and Cultural Industries
• Cultural Institutions, Organizations and Policies

Designing a Cultural Project

• Project Management
• Management, Law and Economic Environment

Communication and Audience Development

• Audience Sociology
• Professional Communication
• Cultural Marketing
• English

Mastering Professional Tools

• Artificial Intelligence
• Digital Tools
• Graphic Design Tools

YEAR 2

Analyzing Cultural Sectors and Their Developments

• Overview of Cultural Industries
• Market Research, Monitoring and Audience Analysis
• Corporate Social Responsibility (CSR)

Managing a Cultural Project

• Financial Management
• Legal Framework
• Funding for Cultural Projects

Designing Mediation and Communication Activities

• Cultural Mediation
• Communication and Marketing
• Audience Relations
• Professional English

Producing and Promoting Content

• Graphic Design
• Photography, Video and Digital Content
• Artificial Intelligence

YEAR 3

Developing the Strategy for a Cultural Project

• Organizational Strategy
• Funding, Partnerships and Sponsorship
• Project Leadership and Management

Producing and Securing Cultural Projects

• Cultural Production
• Budget Management
• Legal and Regulatory Framework

Developing Audiences and Promoting Projects

• Cultural Marketing
• Strategic Communication
• Mediation, Accessibility and Inclusion

Innovating and Professionalizing Practice

• Artificial Intelligence
• Digital Innovation

Academic Positioning

Upon graduation, you will be prepared for careers in rapidly evolving fields, including:

• Cultural Project Manager;
• Book Community Manager;
• Literary Events Coordinator;
• Cultural Influencer;
• Editorial Project Manager;
• Cultural Project Manager.

Download the brochure ✅

Turn Your Passion into a Career

The Bachelor’s Degree in Cultural and Events Project Management leads to the RNCP40912 qualification – Cultural and Events Project Manager (Level 6 certification), available through either full-time study and completed in 3 years.

This certification was awarded on 25 June 2025 by the certifying bodies ASFORED EDINOVO FORMATION and ADE HOLDING.

How to Apply

Applying to ASFORED is simple.

Complete the application form below and upload the required supporting documents:

• An up-to-date CV (résumé)
• A motivation letter presenting your background, aspirations, and reasons for joining the programme
• Copies of your academic diplomas and transcripts
• Any additional documents requested for your chosen programme

Please note that applications can only be assessed once all required documents have been submitted.

Ready to Start Your Journey?

Take the first step toward building your future in publishing and creative industries.

Complete your application and submit your documents through the form below.

Register here!